VIA PIAVE 33

E-commerce, branding and type design.

Background

The e-commerce and identity of VIA PIAVE 33, a fashion brand built on sustainability and respect.

Thumb zone

Menus where the thumb lands, on a three-column grid.

Hard stretchStretchNatural
VisualizationNavigationAction
Thumb zone

Always in hand

Like holding clothes while you shop: the cart stays on top.

Three, as a ritual

Three in the cart, through a custom checkout.

Cart
Checkout
Done

Desktop

CART (2)PROCEED
SHOP ALL / INPUT

Lookbook

From lookbook to shop.

Special thanks to Kalidou Diagne, Alessandro Spaggiari, Francesca Spaggiari, Elisa Bettella, Paolo Prendin, Ismaël Moumin, Lorenzo Basili, Eva Silasta, Gaia Dell’Aquila, Mariotti Marta, Martina Porcelli.